Bad Boys Finish First

Quite Simply, BAD BOYS FINISH FIRST / BAD GIRLS FINISH FIRST is the opposite of "nice guys / girls finish last". 

HOW IT ALL BEGAN:

The BBFF / BGFF brand first began as a question, "If nice guys finish last, then who finishes first, who comes out on top?"  The answer is, we do, the bad boys and girls who are in charge of our lives and relationships. Back in 2006 I was pacing around my NYC apartment, I answered the question who "finishes first", and sequentially made up a t-shirt for myself and a female friend that said, "BAD BOYS FINISH FIRST AND BAD GIRLS FINISH FIRST" - with my logo.  I didn't think much of it and we began wearing the shirts on the streets of New York.  Anyone who has lived in NY city will tell you that New Yorkers are wonderfully jaded and opinionated, they've seen it all, so if they like it, you're on to something big.  I was blown away at all the smiles and questions I got in response to my simple tee shirt.  I wasn't prepared for the response and when I began getting requests for retail and personal orders I scrambled to get an official company organized.


BEING BAD DEFINED:

Being "bad" doesn't mean you're sleazy or evil, quite the opposite, it means you understand that life is about having fun, leading, not following, and realizing that harmless mischief is an end in itself.  It's a twinkle in your eye that says, "I get it" and I plan on using that knowledge to my advantage.

THE CROSS BONE - HEARTS - AND SKULL LOGO:

I created the cross bone and skull logo (with the hearts at the end of the bones) based on something I did as a model;  in photos  I would often smirk and raise an eye brow to indicate I was up to no good.  A logo was born, the symbol for a brand like no other.  The cross bone [tipped in hearts] and skull playfully warns others and symbolizes that you are everything fearless human beings want in life, happy in matters of love, control over your destiny, fun, and dominant over the masses.

THE BUSINESS PLAN:

My brand is now a registered trademark, has garnered major press awareness, and is about to go into ubiquitous distribution.

I chose NOT to get investors.  Having others pay for your dream does speed things up but it often dilutes a brand.  I made the decision to do it myself, go slow, make mistakes, and keep true to my message, OUR MESSAGE.

WHAT IT MEANS TO YOU:

When you order a product you're not just buying something to cover your naked body, you're letting the world know you're part of an elite group of bad boys and girls who have made the choice to FINISH FIRST and live the life they deserve! We are the select group of people who won't succumb to mediocrity or a door mat position in life.  We are the Ninjas of the dating world, the alpha males and females who make the rules up as we go along and shun convention and political correctness.  We have heart.

Thanks and Stay Bad,

Steve Santagati
President Bad Boys Finish First / Bad Girls Finish First